What is the Employee Journey Map?
The employee journey map is a visual representation of employees’ interactions with their employer throughout all the stages of the employee lifecycle. Employee journey mapping helps businesses step into their employee’s shoes. They do so in order to acquire an employee experience perspective.
Every employee journey with an organisation starts with the application period and recruitment. It concludes with the exit from the organisation, Offboarding. Preboarding & Onboarding are also critical stages. You can build strong strategies by using an onboarding plan. Yet, even after offboarding, the journey could resume. This is valid in cases of returning to work for a former employer, hence, Reboarding.
There are multiple tools that employers can use to manage their time inside a company. We publish some of these tools on our blog HR. For example, you will find articles on the HR lifecycle and the employee life-cycle model. An employee journey map is a similar tool.
How an Employee Journey Map Can Impact the Employee Experience
An employee journey map is a graphical tool that painstakingly describes the moments that matter to employees. Undoubtedly, employees react emotionally to different moments.
You can maximise the key moments that improve employee engagement and minimise those that result in disengagement. Employees with emotional satisfaction will stay engaged with the job and enhance the productivity of the company.
This is why we created the ‘Moments of Power’ framework. It is essential that the employer acknowledges the most important moments at the start of the employee journey. Check out the moments of power below.
Moments of Power
The Four Benefits of Employee Journey Mapping
Pinpointing the employee journey’s important moments helps build a strong foundation for a positive employee experience. Furthermore, a thorough examination of the employee journey will show that each stage presents different challenges and opportunities. This is valid for both employees and employers. Let’s review some key benefits of employee journey mapping.
1. Get Different Stages that Bring Specific Experiences
Let’s take the case that you would like to measure employee engagement. It might be tone-deaf to treat the entire workforce as a single unit with a shared experience. After all, different employees have different experiences and they are many times linked to the stage in their journey. Furthermore, is it not intuitive that a new employee might not share the same experiences as an employee who is about to leave the company?
Thus, employee journey mapping will help differentiate between each stage of the employment relationship. Once the employers define the stages, they can proceed with identifying areas that need intervention.
2. Take the Opportunity for Insights and Anticipation
Employee journey mapping offers valuable insights into the employee journey with an organisation.
For instance, the way new hires start this journey matters. It can set you on a positive work journey with the employer. However, if new employees start on the wrong foot due to errors from the employer side, they might never build the desired engagement and connection with the job. Thus, there is no second chance for making a good first impression.
Other notable essential moments in the journey of an employee are the first one-on-one with the direct manager, or the first full performance review. Moreover, onboarding process activities, training, and team events are also highly relevant. These events shape their experience as an employee in an organisation, minimising their time to performance.
An employee journey mapping exercise helps the employer better prepare for those crucial moments. If having access to training is important to employees then also your journey map will contain this critical stage.
3. Get the Insights for a Better Hiring
Maybe it’s not the most intuitive benefit, but employee journey mapping can also offer an opportunity for better hiring.
Actually, understanding journey mapping can help companies understand the organisational core values. By doing this, they get a better understanding of who will fit well and thrive in the organisation.
This clarity can contribute to attracting and hiring competent and happy candidates compatible with a company’s experience. This enables HR to select the candidates that best suit the company’s operations and that will thrive in the company.
4. Improve Your Employee Engagement
The employees’ experience with an organisation impacts their productivity and the organisation’s success. Positive experiences lead to engagement and longer tenures within a company. The essential moments of the employee journey map should aim to create a memorable experience that can have a lasting impact on employers’ opinion of the workplace.
Moreover, the employee journey provides useful insights on engagement due to the countless feedback from employees. With this, employers will know what motivates and inspires them. Regardless if you work in a small company, or a large enterprise, employee engagement is crucial.