Essential Moments of Your Employee Journey Map


An employee journey map portrays your employee experiences at every phase of your tenure with a company. You can view the journey map as a storytelling tool detailing your progress through the various stages of your employee lifecycle.

Each stage of the employee journey plays an important part in the overall experiences of an employee within an organisation. This is why employers have to understand each stage. Additionally, they have to make your experiences better and portray expectations from the very beginning of your journey.

In this article, we will discuss the employee journey map and, among others, how it influences employee engagement. Additionally, we have drafted an Employee journey map template. You can download our free employee journey map template right here.

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Pre & Onboarding is our specialty. As such, you will also find additional journey mapping centered on these processes.

What is the Employee Journey Map?


There are multiple tools that employers can use to manage your time inside a company. Many of these tools we have discussed on our blog HR. For example, you will find articles on the hr lifecycle and the employee life-cycle model. The employee journey map is a similar tool.

The employee journey map is a visual representation of your interactions with your employer throughout all the stages of your employee lifecycle. Employee journey mapping helps businesses step into their employee’s shoes. They do so in order to acquire an employee experience perspective.

Every employee journey with an organisation starts with the application period and recruitment. It concludes with exit from the organisation, Offboarding. Preboarding & Onboarding are also critical stages. Yet, even after offboarding, the journey could resume. This is valid in cases of returning to work for a former employer, hence, Reboarding.


The Benefits of Employee Journey Mapping


Pinpointing the employee journey’s important moments helps build a strong foundation for a positive employee experience. Furthermore, a thorough examination of the employee journey will show that each stage presents different challenges and opportunities. This is valid for both employees and employers. Let’s review some key benefits of employee journey mapping.


Employee Journey Mapping: Different Stages Bring Specific Experiences


Let’s take the case of your organisation wanting to measure employee engagement. It might be tone deaf to treat the entire workforce as a single unit with a shared experience. After all, different employees have different experiences in a company, and many times they are linked to the stage in their journey. Furthermore, is it not intuitive that a new employee might not share the same experiences as an employee who is about to leave the company?

Thus, employee journey mapping will help differentiate between each stage of the employment relationship. Once the stages are defined, the employer can proceed with identifying areas that need intervention.


Employee Journey Mapping: Opportunity for Insights and Anticipation


As already mentioned, employee journey mapping offers valuable insights into your employee journey with an organisation.

For instance, it is known that the way you are welcomed to the organisation matters a lot to you. It can set you on a positive work journey with the employer. But if you get a negative impression on the first day, you might leave the organisation sooner that anticipated. If you start on the wrong foot due to errors from the employer side, you might never build the desired engagement and connection with the job. Thus, there is no second chance for making a good first impression.

Other notable essential moments in the journey of an employee are the first one-on-one with the direct manager, or the first full performance review. Moreover, onboarding process activities, training, and team events are also highly relevant. These events shape your experience as an employee in an organisation, minimising your time to performance.

An employee journey mapping exercise help your employer better prepare those crucial moments. If having access to training is important to employees, than also your journey map will contain this critical stage.


Employee Journey Mapping: Opportunity for Better Hiring


Maybe it’s not the most intuitive benefit, but employee journey mapping can also offer an opportunity for better hiring.

Actually, understanding journey mapping can help companies understand the organisational core values. By doing this, they get a better understanding of who will fit well and thrive in the company.

This clarity can contribute to attracting and hiring competent and happy candidates compatible with a company’s experience. This enables HR to select the candidates that best suit the company’s operations and that will thrive in the company.


Employee Journey Mapping: Opportunity for Engagement


The experience of employees is centered on how they feel about workplace interaction and vital events. In turn, the experience as an employee with an organisation impacts your productivity and the organisation’s success.

Positive experiences lead to engagement and longer tenures within a company. The essential moments of the employee journey map should aim to create a memorable experience that can have a lasting impact on employers’ opinion of the workplace.

Moreover, the employee journey provides useful insights on engagement due to the countless feedback from employees. With this, employers will know what motivates and inspires you workers the most. Regardless if you work in a small company, or a large enterprise, employee engagement is crucial.

How an Employee Journey Map Can Impact the Employee Experience


An employee journey map is a graphical tool that painstakingly describes the moments that matter to employees. An employee journey map provides a detailed overview of the employee experience from recruitment to training to finally, offboarding.

It is an important tool when used by the HR of every organisation to understand your employee experience. It helps pinpoint the areas that require improvement and create new strategies based on data from the employee feedback mechanism.

Undoubtedly, employees react emotionally to different moments. You can maximise the key moments that improve employee engagement and minimise those that result in disengagement. Employees with emotional satisfaction will stay engaged with the job and enhance the productivity of the company.

This is why we created the “Moments of Power” framework. It is essential that your employer acknowledges the most important moments at the start of your employee journey. In this way, they can make sure that they do not miss any opportunity for engaging you and making you feel at home. Check out the moments of power below.

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Employee Journey Map Insights

You can maximise the key moments that improve employee engagement and minimise those that result in disengagement.

How to Create an Employee Journey Map


We have compiled a set of best practices to help create an employee journey map.


Collaboration & Listening are Key


Creating an employee journey map is not a task that a single person can fulfill with no additional input. Collaboration and listening are key for gathering enough data and insights. After all, the journey map has to portray employee’s needs and perspectives.

However, HR should not assume they know it all, even if they are also employees. Of course their personal experiences are relevant and can be a starting point. But HR also has to encourage feedback from others at various levels and functions. This will ensure having access to multiple perspectives.


Develop Employee Personas


We already discussed that employee experiences vary across the various stages of the journey. The employee personas would be a way of differentiating between the experiences specific to different stages.

Personas are used frequently in the user experience field. The goal is to identify different types of customers, pain points, goals and needs. In our case, the customers are the employees.

So, when doing employee journey mapping it is essential to identify all the key employee personas. Some  criteria to differentiate between personal could be personality, demography, and career line, department, and of course, stage of employment.

Thus, some example of employee personas are: the candidate, the onboardee, the integrated employee, the career ladder climber, the departing employee, the returning employee.

Additionally, the onboardee employee persona can be further split into: the manager onboardee, the junior onboardee, the technical onboardee and so on.


Mapping the Employee Journey


Mapping the employee journey follows right after identifying employee personas. This involves deciding on the key employee lifecycle stages.

For example, we have selected 6 stages: Recruitment, Pre & Onboarding, Integration & Performance, Development, Exit: Offboarding and Post-Exit. A few mentions should be considered about these stages. Buddy Onboarding is a complimentary process to Pre & Onboarding. Moreover, the Development stage could also include a crossboarding process. This occurs when you switch to a completely new role.

Additionally, it is essential to identify what experiences are specific to each stage. In this context, an employee engagement survey can help collect quantitative and qualitative data. The data has to reflect which experiences are specific for each stage.

By starting with a solid foundation, by talking with current employees, by identifying your values, and the steps of your organization’s employee journeys, you can begin to map out what yours will look like, and how to integrate it with your organization. The survey will also identify the specific pain points, goals and needs.

Essential Moments of Your Employee Journey Map

What are Some Possible Interventions?


Data collection has revealed pain points and additional employee needs. After knowing what is working and what is not, the opportunity for interventions and improvements arises.

For instance, a key feature of the employee onboarding journey map is effective communication between the new employees and the current workforce. Hence in the onboarding process, organisations should leverage effective communication properly while bringing new employees on board.


Employee Journey Map Examples


We have developed two employee journey maps. They detail the Preboarding Journey and Onboarding Journey respectively.

If you are curious to read more about preboarding vs. onboarding, we have devoted an entire piece on it, and we highly recommend you to read it on our Blog HR.

Essential Moments of Your Employee Journey Map
Essential Moments of Your Employee Journey Map

Employee Journey Map Template


Evaluating the employees’ experience to identify issues and opportunities that drive organisational growth is, as we showed before, the first step for employee journey mapping. Subsequently, all the information informs the creation of the employee personas. Once the personas are identified, the employee journey map template is an instrument that can be easily customised with this information.

The employee journey map template is a tool that unites the employee experience across the lifecycle. Thereby it provides a holistic view critical to identifying and prioritising areas of focus. By knowing what you need, the company can identify organisational actions, as well as the elements that will enable you.

This will establish the right impression in you and spur you to build the right engagement with your jobs.

Our employee journey map template highlights six essential elements for the employee persona. These are: 

  • goals & needs: What are you trying to achieve?
  • touch points: What people, things, or organisations do you get in contact with?
  • organisation actions: What does the organisation do at this step?
  • barriers / pain points: What barriers come in the way of achieving your goals?
  • enablers: What helps you achieve goals?
  • desired impact: What is the desired impact?

You can download the employee journey map template for free and start your mapping process right away.

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Applying the Employee Journey Map Template: A Concrete Example


Let us take a concrete example using the candidate persona.

The candidate persona seeks employment in a new organisation. The touch points are: the application portal, the company’s social media accounts, recruiters, job boards etc.

The organisation actions are: reviewing the application and if relevant inviting the candidate to an interview. The organisation will have to ensure that the applicant matches the role and the organisation as a whole. Additionally, the recruiter would make him/herself available to the candidate in case of questions regarding the application process.

Some barriers for the candidate persona would be: insufficient information regarding the application, unresponsiveness from the recruiter, misleading information regarding the role, negative reviews of the employer.

Some examples of enables are: friends or family already working in the company and referring the candidate, a very responsive recruiter that provides comprehensive answers to any curiosities & questions.

The desired impact for the candidate persona is receiving an employment offer and signing a contract.

This is a general and simplified example. It can be further customised. For example, designing a journey for a senior level candidate and an entry level candidate. Or for example, for a sales candidate or a business development candidate etc.


Employee Experience Journey Map


Globally, only 20% of employees declare themselves as being engaged at work, according to Gallup. Thus, the vast majority of employees worldwise are having unpleasant work experiences and very little connection to their employing organisation.

Your Employee Journey Map

Globally, only 20% of employees declare themselves as being engaged at work.


An employee experience journey map helps track the key stages and experiences in the employee journey. It creates a chronological chart that visually captures and examines each step of the employee experience. Although prevention is better than cure, business organisations should aim to improve the employee experience and not wait until issues spring up.

When employees have a positive experience, it translates into increased engagement, greater productivity, reduced recruiting cost, and low employee turnover.

The employee experience journey map of an organisation offers a unique way of representing the company’s goals, values, and processes. Again, it helps bring the company’s core values to life and build a strong culture.

Discover all elements of your employee experience journey map.

An employee experience journey mapping template is a tool that an organisation can use to showcase the worker’s entire journey in its establishment. It is an easy-to-use tool that can be edited and shared easily with the relevant stakeholders.


Don’t Overlook Employee Mapping: Concluding Remarks


No doubt, the major challenge confronting most business organisations is getting their employees to feel engaged with their work. This is additionally coupled with a need to achieve better work efficiency.

However, the employees could have some underlying experiences hindering their capacities to perform optimally. This is why employee mapping is a useful tool for gauging the experiences of the workforce of an organisation.

This is due to the fact that employee mapping starts by gathering everyone involved in the process of an organisation. Besides, it defines every step in executing the process. This helps in achieving rule compliance, business process improvement. Additionall, it helps boost employee effectiveness.

Hence organisations should leverage the right employee onboarding solutions tools like introdus, employee onboarding software to bring onboard the new employees. Due to onboarding automation, new employees have access to a platform that ensures social integration with their employers from day 1.

Also, it has useful multi-media content that will empower the new employees with the desired confidence they need to reach peak performance and build the right engagement with their jobs.

In conclusion, an employee journey map is a great asset in achieving employee engagement if properly harnessed. In addition, it will aid organisations in building their workforce with the right morale and motivation, thus resulting in enhanced productivity and profitability.

Remember that you can also check a Return Work Plan, by clicking here.

Benefit from a successful employee journey map with the proper tool.


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