What is the Employee Journey Map?
There are multiple tools that employers can use to manage your time inside a company. Many of these tools we have discussed on our blog HR. For example, you will find articles on the hr lifecycle and the employee life-cycle model. The employee journey map is a similar tool.
The employee journey map is a visual representation of your interactions with your employer throughout all the stages of your employee lifecycle. Employee journey mapping helps businesses step into their employee’s shoes. They do so in order to acquire an employee experience perspective.
Every employee journey with an organisation starts with the application period and recruitment. It concludes with exit from the organisation, Offboarding. Preboarding & Onboarding are also critical stages. Yet, even after offboarding, the journey could resume. This is valid in cases of returning to work for a former employer, hence, Reboarding.
The Benefits of Employee Journey Mapping
Pinpointing the employee journey’s important moments helps build a strong foundation for a positive employee experience. Furthermore, a thorough examination of the employee journey will show that each stage presents different challenges and opportunities. This is valid for both employees and employers. Let’s review some key benefits of employee journey mapping.
Employee Journey Mapping: Different Stages Bring Specific Experiences
Let’s take the case of your organisation wanting to measure employee engagement. It might be tone deaf to treat the entire workforce as a single unit with a shared experience. After all, different employees have different experiences in a company, and many times they are linked to the stage in their journey. Furthermore, is it not intuitive that a new employee might not share the same experiences as an employee who is about to leave the company?
Thus, employee journey mapping will help differentiate between each stage of the employment relationship. Once the stages are defined, the employer can proceed with identifying areas that need intervention.
Employee Journey Mapping: Opportunity for Insights and Anticipation
As already mentioned, employee journey mapping offers valuable insights into your employee journey with an organisation.
For instance, it is known that the way you are welcomed to the organisation matters a lot to you. It can set you on a positive work journey with the employer. But if you get a negative impression on the first day, you might leave the organisation sooner that anticipated. If you start on the wrong foot due to errors from the employer side, you might never build the desired engagement and connection with the job. Thus, there is no second chance for making a good first impression.
Other notable essential moments in the journey of an employee are the first one-on-one with the direct manager, or the first full performance review. Moreover, onboarding process activities, training, and team events are also highly relevant. These events shape your experience as an employee in an organisation, minimising your time to performance.
An employee journey mapping exercise help your employer better prepare those crucial moments. If having access to training is important to employees, than also your journey map will contain this critical stage.
Employee Journey Mapping: Opportunity for Better Hiring
Maybe it’s not the most intuitive benefit, but employee journey mapping can also offer an opportunity for better hiring.
Actually, understanding journey mapping can help companies understand the organisational core values. By doing this, they get a better understanding of who will fit well and thrive in the company.
This clarity can contribute to attracting and hiring competent and happy candidates compatible with a company’s experience. This enables HR to select the candidates that best suit the company’s operations and that will thrive in the company.
Employee Journey Mapping: Opportunity for Engagement
The experience of employees is centered on how they feel about workplace interaction and vital events. In turn, the experience as an employee with an organisation impacts your productivity and the organisation’s success.
Positive experiences lead to engagement and longer tenures within a company. The essential moments of the employee journey map should aim to create a memorable experience that can have a lasting impact on employers’ opinion of the workplace.
Moreover, the employee journey provides useful insights on engagement due to the countless feedback from employees. With this, employers will know what motivates and inspires you workers the most. Regardless if you work in a small company, or a large enterprise, employee engagement is crucial.